Field Research

Field Research

Field Research

Although desk research will provide the ONLINE MARKETING Manager with a great deal of general information with regard to general economic trends, it is unlikely to provide him with any guidance on the consumer's reactions to his own specific range of products or to those of his immediate competitors. It is this kind of research which is vital if one is to pursue a fully consumer-orientated ONLINE MARKETING policy.

Consumer Sampling

The Probability System

The Random System

The Quota System

The Use of Consumer Panels

Interviewing Methods




More - Marketing Strategy and Company Growth



Please Note

The Trade is, of course, a major source of product ideas. All manufacturers examine, with avid interest, the new products of their competitors.

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