The Size of the Existing Sales Force

The Size of the Existing Sales Force

The Size of the Existing Sales Force

The increasing cost of labour, which has become a feature of all advanced societies, makes the creation of an independent sales force a very expensive undertaking. We have seen that good salesmen are always at a premium. To obtain an economic return on his investment in his sales force, the manufacturer needs to maximize the use of his salesmen. That is to say, he should ensure that they bring in sufficient business of sufficient value to justify their cost, which will include not only their salaries and commission but also the cost of their cars, travelling and entertaining expenses, sickness benefits, pension fund contributions and paid holidays.

For the small producer with a limited product range, it is often impossible to provide a fully adequate sales coverage of the market. In these circumstances, he will be forced to turn to the wholesaler for the sale and physical distribution of his products to the retail trade. His alternative lies in the direct-to consumer approach backed by an advertising programme.


Site links - Trading Experience



  • Latitude - performance led digital marketing agency

    www.latitudegroup.com/
    Latitude is a leading digital marketing agency providing services including PPC management, SEO, web analytics, social media optimisation, online display.

    Brighton Digital Marketing Festival (BDMF) - from Pure360

    www.brightondigitalmarketing.com/
    The Brighton Digital Marketing Festival (BDMF), is a one day event of interactive sessions, bringing together the brightest talent in the digital marketing industy.

    Top SEO in the UK

    www.benedict.co.uk
    Benedict Digital Marketing Expert is available on Friday afternoons to give free advice for people doing web projects or students