The ONLINE MARKETING Manager must first consider the product or service which he is required to market. We shall, therefore, now examine the various factors involved in the development of a new product, from its inception to the point where it is launched upon the market. In so doing we shall be able to discuss, in a practical manner, most of the functions of ONLINE MARKETING and see how these relate to those other departments within the company and also to those outside agencies, with which it is the ONLINE MARKETING Manager's task to co-operate.

New product development is one of the most important functions of the ONLINE MARKETING Manager. He must control the work of devising, presenting, selecting and developing new products, although the special knowledge and skills which this entails will seldom be found within one department of a company, let alone in one individual. It is a corporate undertaking. For this very reason it needs careful planning.

Due to the highly competitive nature of modern business, constant innovation is essential. No company can afford to wait until new product ideas occur to them. Innovation must be engineered. So few ideas end up as winners that it is usually necessary to generate a large number from which a limited selection may be made.

NextDegree In Salesmen's Journey Cycles

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