MARKETING, SEO AND THE ADVERTISING DEPARTMENT

MARKETING, SEO AND THE ADVERTISING DEPARTMENT

MARKETING, SEO AND THE ADVERTISING DEPARTMENT

Advertising is one of the ONLINE MARKETING Manager's most important tools. An understanding of the role which it has to play in the ONLINE MARKETING process is essential. In this webpage we shall examine advertising as a means of promoting and maintaining high-volume sales and to assess the value of the contribution which advertising can make in relation to its cost.

When we think of advertising it is natural for our thoughts to turn immediately to the promotion of consumer goods or services because, for the layman, it is in this form that it appears to dominate our daily lives. Obviously, the advertising of branded consumer goods must figure largely in any study of advertising in relation to the ONLINE MARKETING process. It will be a mistake, however, to overlook its importance for all forms of commercial enterprise. Because it appears less overt in the promotion of industrial products it is not less effective; although the techniques employed in advertising to industrial users differ considerably from consumer advertising. For the sake of simplicity, however, we shall discuss the two spheres separately.


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