The Selection of Media

The Selection of Media

The Selection of Media

The selection of suitable media will, of course, play a decisive part in the success of the campaign. Media research is a major function of the advertising agency. The ONLINE MARKETING Manager who has put his trust in an agency will be wise to accept their guidance in this highly complex subject. He will, however, be more competent in assessing the value of their advice if he has some understanding of the factors which are involved in media selection and we shall now consider what these are.

What Are We Selling

To Whom Are We Selling

When Shall We Advertise




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Please Note

The Trade is, of course, a major source of product ideas. All manufacturers examine, with avid interest, the new products of their competitors.

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