The deal-in will, of course, achieve greater long-term benefits for the success of the product if it is accompanied by a deal-out or consumer promotion, designed to help the shopkeeper to sell quickly these additional stocks which he has acquired on good terms.

There are five frequently employed techniques for consumer promotions:

(1) The use of coupons.

(2) The use of self-liquidating offers.

(3) The supply of bargain packs.

(4) The provision of samples.

(5) The offer of 'give-aways'.

Internal pages of interest on - Field Research in The Industrial Sector

Please Note

The Trade is, of course, a major source of product ideas. All manufacturers examine, with avid interest, the new products of their competitors.

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