This method consists merely of an offer of the product, usually in a special pack or wrapper, at a reduced price for a limited period of time. The consumer is invited, for example, to 'save 2p' by 'buying while the offer lasts'. The manufacturer hopes to win new customers to his brand who will be tempted, by the opportunity to save money, to try the product. Retailers, anxious to attract additional sales during the period of the offer, are likely to give the product extra prominence and to undertake special displays. The problem which arises, once again, is that advantage will be taken of the offer by many regular customers who would have bought the product anyway.
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