Sampling

Sampling

Sampling

The offer of a free sample has undoubted appeal for many people and some product manufacturers run promotion schemes by giving away either a full pack or a sample of their product in the expectation that, once tried and found acceptable by the housewife, it is likely to be purchased regularly in the future. This is not, however, a method which recommends itself to a brand leader or a producer whose product already holds an appreciable market share, because too great a loss of revenue can result from the use of free samples by users who would normally have bought the product. For a manufacturer new to a market, however, there is considerable merit in the sampling method. Not only does the new brand obtain wide distribution and testing by consumers; during the period of the promotion a drop in the sale of competitive brands is likely to occur.


What next? - Online Distribution Arrangements in Export Markets



Please Note

The Trade is, of course, a major source of product ideas. All manufacturers examine, with avid interest, the new products of their competitors.

  • Latitude - performance led digital marketing agency

    www.latitudegroup.com/
    Latitude is a leading digital marketing agency providing services including PPC management, SEO, web analytics, social media optimisation, online display.

    Brighton Digital Marketing Festival (BDMF) - from Pure360

    www.brightondigitalmarketing.com/
    The Brighton Digital Marketing Festival (BDMF), is a one day event of interactive sessions, bringing together the brightest talent in the digital marketing industy.

    Top SEO in the UK

    www.benedict.co.uk
    Benedict Digital Marketing Expert is available on Friday afternoons to give free advice for people doing web projects or students