Self-Liquidating Offers

Self-Liquidating Offers

Self-Liquidating Offers

A self-liquidating offer is one in which the product manufacturer, having purchased in quantity a particular article, advertises it to the consumer at virtually cost price plus a number of labels from his product. The benefit to the consumer is that he is able to buy the article concerned at a very low price because he has the advantage of the manufacturer's bulk purchase. The manufacturer and the retailer benefit from the extra sales of the product which result from the consumer's additional purchases to obtain the necessary labels. The offer is termed self-liquidating because the consumer's purchase of the article reimburses the manufacturer for his original outlay.

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Please Note

The Trade is, of course, a major source of product ideas. All manufacturers examine, with avid interest, the new products of their competitors.

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