Public Relations work summarized

Public Relations work  summarized

Public Relations work summarized

The chief methods of Public Relations work can be summarized as:

(1) Liaison with all communications media, including the editorial departments of national and local newspapers and trade journals and also of radio and television programme companies.

(2) The organization of press conferences for the announcement of important items of company news such as new product launches or plant expansion programmes.

(3) The preparation of Press Releases of items of news such as new uses for existing products, the winning of important export contracts; the personalizing of directors and senior management personnel; items which are likely to engender public goodwill relating to the company's charitable work, involvement in international trade missions and conferences, trade association activities, and the achievement of quality and similar meritorious awards.

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