What is the Desired Impression
What is the Desired Impression the Company Wishes to Create?
This will depend upon the firm's ONLINE MARKETING strategy. Whereas a reputation for square-dealing, efficiency and dependability are universally desired attributes, not every company is looking for exactly the same kind of public image. Very often, indeed, firms operating in different sectors of a market cannot afford to have the same image. Thus, a company renowned for its conservative trading policies backed by products of fine workmanship which appeal to the 'quality' end of the market, seeks to create an entirely different impression to one which is expanding rapidly into the popular segment of the market with a range of medium-quality, lower-priced merchandise.
Next - The Advertising 'platform'
- Whose Opinion is the Company concerned about?
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- WHY NEW PRODUCTS ARE NECESSARY