Our microwave oven has just gone on the blink and with bottles to sterilise, baby food to heat and porridge for breakfast every morning, it’s a bit of an essential item round our house.
Trying to find out if the local branch of Currys is open this evening threw up this interesting bit of Adwords skullduggery from one of their rivals…
I wonder how much revenue Currys lose to Comet because of a mis-type? Great example here of how the customer intent (ie, to buy a microwave oven quickly) will take precedence over which retailer the consumer would choose to purchase from.
Yet, it’d be really easy for Currys to fortify their position in this instance. So why haven’t they? Simple answer…they haven’t thought of it. If they had, they’d be chucking some Adwords spend in this general direction and Comet wouldn’t get a sniff.
Comet-1 Currys-0.
Remember, you only pay for what gets clicked on with Google Adwords.
We set up Google Adwords campaigns all of the time for our clients and we do think of these things.
If you are starting out with Adwords we can even apply a £60 voucher to your account to let you dip your toe in the water. Get in touch if you’d like to find out more.
